Jonas Tribus

Jonas Tribus is CTO at Rankprofi, where he owns the technical side of visibility: whether a site is cleanly indexable, whether it holds up in Core Web Vitals, and whether a brand gets named in an AI answer or not.

His writing covers three fields he treats as one: technical SEO, with structured data and loading performance; local visibility for businesses across German-speaking Europe and northern Italy; and generative and answer engine optimization — why ChatGPT, Perplexity or Google AI Overviews cite a company at all.

Running through all of it is the principle Rankprofi works by: measure, don't promise. For AI visibility that means a fixed prompt set and a repeatable protocol rather than a one-off snapshot.