Articles by Jonas Tribus
How AI Overviews are rewriting the first page of Google
Answer engines now sit above the classic ten blue links. What that means for how buyers find you — and how to stay in the answer.
SEO, AEO, GEO: which one does your business actually need?
A plain-language breakdown of the three visibility surfaces — and how to decide where to invest first.
The local visibility checklist for DACH businesses
From Google Business Profiles to structured data, the practical steps that move regional brands into the local pack.
How to get your business mentioned in AI answers
There is no separate “AI index.” Assistants read the same web — here are the six steps that make you the named answer.
Core Web Vitals in 2026: what still moves rankings
INP replaced FID and expectations have risen. Where technical work actually pays off today.
Structured data that actually earns rich results
Schema.org isn't a ranking trick, it's a communication tool. How to use it without over-engineering.
Measuring share of voice in ChatGPT and Perplexity
When answers no longer have positions, you need a new metric. How to build AI monitoring you can trust.
Content that ranks and gets cited: a practical framework
A practical framework for content that both ranks on Google and gets cited by AI systems.
Google Business Profile: the 20% that drives 80% of local leads
The few levers in your Google profile that account for almost all the impact for local businesses.