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One brand, several languages, one strategy.

German, Italian and English customers served from one site — the right page ranking in the right market, none of them fighting each other.

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What is international SEO — and what does it actually do?

International SEO is the work of making one site rank correctly in several languages and countries at once. The same query behaves differently in Bozen, Munich and Milan — different competitors, different phrasing, sometimes a different product.

Most of the damage we find is not missing content, it is ambiguity: two language versions competing for the same query, hreflang that contradicts itself, or a translated page nobody in that market would ever search for.

Included in International SEO

  • hreflang & site structure

    Tell Google which version belongs to which market — and mean it.

  • Market keyword research

    What each market actually searches, not what the translation says.

  • Language-native content

    Written in the market's language, not translated into it.

  • Cannibalisation cleanup

    Stop your own language versions competing for the same query.

Designed for businesses that…

  • Serving three languages

    German, Italian and English customers all arrive at the same site, and it was never structured to hold all three.

  • Translating and losing ground

    The translated versions rank worse than the original ever did in its own market.

  • Entering a cold market

    You are expanding into a country where you have no history, no links and no brand recognition yet.

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How we drive your digital growth.

  1. 01 · Analysis

    See where you stand

    We map which pages rank in which market, and where the versions collide.

  2. 02 · Roadmap

    Know what to improve

    Which markets deserve investment first, and what each one needs.

  3. 03 · Execution

    Put the plan into action

    hreflang, structure and language-native content, market by market.

  4. 04 · Report

    Measure what changed

    Rankings, clicks and conversions split by market. Monthly, not merged.

Questions

Questions, answered

Have a question about multi-language SEO that isn't answered here?

No. Translation carries the words, not the search behaviour. A German customer and an Italian customer looking for the same product often use different terms — and rank different competitors.

Usually not. Subfolders on one domain concentrate authority and are far cheaper to run. Separate domains make sense only when the markets are genuinely separate businesses.

Whichever market has demand you can win. We check volume and competition per market first — for South Tyrol that answer is often not the obvious one.

Because hreflang fails quietly. Missing return tags, wrong region codes and self-contradiction are common, and Google simply ignores the whole set when it doesn't resolve.

Often yes — same language, similar intent. It's worth splitting only when pricing, product or terminology actually differ.

Find out if International SEO is your next move.

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