Search visibility, explained.
What we learn in client work, written down. No recycled listicles.
Marketing for Tradespeople in South Tyrol: What Really Brings Customers?
Flyers, Google Ads, platforms or referrals? See what genuinely brings enquiries to trades businesses, using real search data from South Tyrol and Trentino.
Local SEOGoogle Maps for Tradespeople: How Your Business Gets Found Locally
Customers search for electrician Bolzano, not your company name. What Google actually shows, and how tradespeople measure local visibility in South Tyrol.
28 min readRead more
SEOStructured data that actually produces rich results
Which schema.org types still produce rich results in 2026, why FAQPage stopped working in May, and how Organization markup makes a company unambiguous.
9 min readRead more
SEOCore Web Vitals in 2026: what still moves rankings
LCP under 2.5s, INP under 200ms, CLS under 0.1 at the 75th percentile. The order we fix them in, and why field data beats lab data.
6 min readRead more
AnalyticsMeasuring AI visibility: our protocol for ChatGPT and Perplexity
Freeze a prompt set, log seven fields per answer, measure monthly. The full procedure, including an honest list of what the number cannot tell you.
9 min readRead more
Local SEOLocal SEO checklist for German-speaking Europe
A local SEO checklist for Germany, Austria, Switzerland and South Tyrol: umlauts in NAP data, Business Profile rules, regional directories, reviews.
12 min readRead more
AI SearchHow AI Overviews are rewriting the first page of Google
Google says no extra optimisation exists for AI Overviews. What that means in practice, what Google leaves unsaid, and how to measure citations.
8 min readRead more
Questions
Questions, answered.
The things people ask before working with us. If yours isn't here, just reach out.
Rankprofi is a specialized search visibility agency that makes sure your brand shows up where buying decisions happen today. We don't just chase traditional website links — we optimize your digital presence so search engines, voice assistants, and AI platforms actively recommend your business.
SEO earns you rankings in classic search results. AEO (Answer Engine Optimization) gets you into featured snippets and voice answers. GEO (Generative Engine Optimization) gets your business cited by AI assistants like ChatGPT and Google's AI Overviews. They overlap, but each targets a different surface where people now search.
It depends on where your customers look and where you're currently invisible. Most businesses start with technical SEO and local visibility, then layer in AEO and GEO. Our free analysis shows which surface will move the needle fastest for you.
We work with businesses across the DACH region and Northern Italy from our base in South Tyrol, in both German and Italian — with a focus on local and regional search visibility.
Technical fixes can show within weeks; competitive rankings and AI citations usually build over three to six months. We report on leading indicators from month one, so you see momentum before the rankings move.
Know where you stand today.
The analysis shows how visible your business is in search and AI answers – and which three levers work first.
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